The intention is not getting through to customers. "It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired," the representative said. The representative also addressed how the brand's sizing can make customers feel about themselves. H&M sizes are continually reviewed by our in-house sizing department." In a statement provided to INSIDER, the representative said the retailer frequently reviews its sizing: "Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. Samantha Bell Aug-Mel □ Aug-Charlotte Chadwick August 21, 2017Ī representative for H&M told INSIDER that the brand uses the same "global" sizing in 66 countries, and explained that because "there is no global mandatory sizing standard, sizes will differ between brands and different markets." Bell also sparked a conversation about sizing on Twitter.
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